How Associations Can Prepare for Economic Uncertainty with Bill Conerly
In this episode of The Association Podcast, we welcome Economist, Consultant, and Senior Contributor at Forbes, Bill Conerly, to discuss the potential impact of a recession on associations and trade shows. We explore the challenges of predicting revenue, staying connected with members—especially those who aren’t regular attendees—and leveraging data to understand business needs. Bill also shares insights on how economic downturns can affect membership, programming, AI, and hybrid events.
In The Association Podcast Episode 55:
- Navigating Economic Uncertainty
- Understanding Member Needs
- The Future of Hybrid Events
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