Empathy and Innovation: Transforming Associations with Ted Davis
In this episode of The Association Podcast, we welcome Ted Davis, Director of Digital Experience and Strategy at the National Association of Corporate Directors (NACD) and an adjunct professor at NYU. Ted shares his journey from the world of lifestyle magazines and beauty to leading digital transformation in the association space. We explore NACD’s shift toward a digital-first strategy, the intersection of education and marketing, and the unique pacing and culture of associations. The discussion also touches on the role of empathy in marketing, the transition from corporate to association thinking, and how associations can adopt corporate best practices while staying true to their mission.
In The Association Podcast Episode 72:
- The Digital-First Evolution of Associations
- Marketing with Empathy & Simplicity
- Lessons from Corporate Strategy in the Nonprofit Space
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