Marketing to Associations and for Associations with Larissa Fair (Marketing & Communications Director, U.S. Energy Storage Association)
Larissa Fair joins The Association Podcast to discuss her experiences marketing to associations and for the ESA. Energy storage is a high-growth industry that she helps support with a small staff. We also get into how to leverage core pillars and member benefits to achieve results.
In Episode Eight of The Association Podcast We Cover:
- Marketing to Members and an Industry
- Key Differences in For-Profit Marketing and Nonprofit Marketing
- Working Across Silos to Create Meaningful Member Benefits
- Engaging Members in Key Policy Statements with Feedback Loops
Listen on Apple Podcasts
Listen on Spotify
At The Association Podcast, we are always looking for fresh perspectives on the association industry. Do you or someone you know want to share your perspective with us? Contact Joe, Jake, and Ben using the form below.