Moving the Needle with Experimentation with Optimizely’s Andy Dempster
Andy Dempster, Director of Business Strategy at Optimizely, joins The Association Podcast to share his journey from the association world at SME to Optimizely. We get into all of the things associations should know when it comes to DXP vs. CMS, proprietary vs. open-source platforms, content personalization, experimentation, CDP, search, and a whole lot more.
In The Association Podcast Episode 24:
- The emergence of the Customer Data Platform (CDP)
- Amazon-like Digital Experiences are Within Reach
- DXP vs. CMS
- The Optimizely Culture of Experimentation
Listen on Apple Podcasts
Listen on Spotify
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